If you were going to use a site like IndieGoGo, Kickstarter, etc. When would you promote your game prior to doing so? Obviously you need a following before you put it up there to increase funds, views, hype, etc. But when do you feel would be the best time to do so? A month out, 2 months, etc. If you do it too soon someone could steal your idea, if you do it too late you won't get enough people to possible fund the campaign.
Indie Dev
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When would you promote your game prior to putting it up on a funding site?
- Thread starter Xyphien
- Start date
- Xy$
- -2.45
Most successful crowdfunding campaigns have their first ten donors already in the pocket. A video of simple gameplay is available, which select screenshots. Some successful campaigns have started the crowdfunding with actually very little of the game finished. Most of the campaigns that I financially supported had a little over five minutes of game time finished. It is indeed to have a following built prior to even thinking of having a crowdfunding campaign. Taking a month or so to give your inner core group hints and advanced viewings helps a lot. Getting that first 25% funded fast is extremely important. The more people you have aware of the project's campaign will help a lot. The more funders you have ready, at the moment that the campaign goes live, helps a lot. You are wanting to get a lot of funding immediately to get better momentum. If one waits a long time between announcing the campaign and actually starting the campaign, the potential supporters may get bored of waiting. To directly answer your question, I think waiting longer than a month to give notice is too long.